*NOTE: All pre-conference sessions are on Sunday, October 11, 2009 are from 1pm to 4pm, Tours are from 12-4 on Sunday, October 11, 2009. The Symposium is on Sunday, October 11, 2009 from 10-5pm.

 

 

Model Entrepreneurship Curriculum

Track:Entrepreneurship Curriculum & Experiential Learning

Level:All Levels

What body of knowledge do your students need to know to successfully

launch and run a business? What skills must be taught? What entrepreneurial

attitudes nurtured? In other words - what should be included in an effective

entrepreneurship/small business curriculum?

 

This interactive session is designed to help both those who already have

an entrepreneurship or small business -- whether offered as a major/minor,

certificate, or degree – or those who are thinking of launching such a program.

You’ll gain a better grasp of what courses and topics should be included in an

entrepreneurship or small business curriculum and share your own learning

experience. We’ll also discuss the growing practice of developing state-wide or

region-wide standard entrepreneurship curricula.

 

Bryan Murry and The Planning Shop have been coordinating a wide-spread

effort to create a model entrepreneurship and small business curriculum. In this

session, they will share the results of their research to date. They’ve examined

hundreds of small business curricula and course syllabi, interviewed dozens of

entrepreneurship/small business professors, called on experienced and successful

entrepreneurs and investors to pull together a model curriculum based on realworld

needs to give students a knowledge base and skill set to launch a business

venture and insure its viability.

Please attend to share your curricula as well as to learn more as to what should

be included in a model entrepreneurship curricula.

Speaker:

Bryan Murry, Academic Marketing Manager, The Planning Shop

 

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eMarketing Strategy Overhaul

Track: Entrepreneurship Outreach and Specialty Programs

Level: All Levels                       

Abstract:  It’s 2009. The recession has played a big role on marketing in the continuing education market, with budget cuts rampant across the industry. All the while, social media and internet marketing has grown at an astounding rate, and it’s crucial that we integrate strong web tactics into our plans.

Speakers:

Brad Kleinman, WorkSmart Integrated Marketing,

David Toth, WorkSmart Integrated Marketing

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Creating a Comprehensive Entrepreneurship Center

Track: Entrepreneurship Outreach and Specialty Programs

Level: Intermediate       

Abstract:  Tim Mittan & Tim Putnam will bring to light the necessary components that make up a comprehensive entrepreneurship center.  Learn the essential factors of starting, operating and growing an entrepreneurship center that will meet the needs of the community college, community and region.

Speakers: 

Timothy Mittan, Southeast Community College

Tim Putnam, North Iowa Area Community College

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